Video Marketing | Big Brands are Investing in Online Video

Video Marketing .  Some of the biggest, blue-chip names in entertainment, news, and information1, as well as many newer, cutting-edge content creators made announcements during the 2016 Digital Content NewFronts.

video marketing

Big Brands are Seriously Investing in Online Video

The New York Times Announces New Video Series: NYT announced 6 new video marketing series at its NewFronts presentation, which will cover music, science, travel, and sports.

Hulu Confirms +30% Growth in Subscribers: The premium on-demand streaming service announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month.

Hearst Magazines Invests in Digital Video: Hearst Magazines Digital Media will be investing in video content featuring Cosmopolitan, ELLE, Esquire, and Harper’s BAZAAR. HMDM has increased monthly video views to more than 350 million. It is now producing 110 videos per week across every site and social platform, plus more than 200 Facebook Live broadcasts per month.

Fullscreen Rebrands as Fullscreen Media: The new three branches of Fullscreen Media will now include the Fullscreen Creator Network, Fullscreen Entertainment, and Fullscreen Brandworks.

Newsy announces Original Series: Over-the-top video news network Newsy is rolling out editorial content set to help brands reach a millennial audience. The network also announced “Asking For a Friend,” a humorous investigation series that will cover some controversial subjects.

Whistle Sports Unveils New Sports Content: Since 2014, has created over 75,000 videos that have generated over 3.1 billion views. Since expanding across Facebook, Vine, Snapchat, Instagram Video, and Twitter, its aggregate reach is now 72 million, and is growing by 2 million each week.

AwesomenessTV Builds New Content, Distribution Network: The global media company has embraced Gen Z, across over 31 platforms, and is now tripling its premium content output on Facebook, Instagram and Snapchat.

Activision Blizzard Media Networks Announces Esports Broadcast Network: The company announced the launch of new content, broadcast experiences, and distribution partnerships for its streaming platform.

Playboy Unveils Original Digital Video Series: Playboy has revamped both its website magazine, and is now also producing a set of series that revolves around a range of subjects.

Video marketing . Rapport 24 is changing the way business owners communicate with their consumers…though online video marketing. They make it easy to create, upload, and share your videos online and through social media, attracting new prospective customers.