DIGITAL MARKETING

DIGITAL MARKETING CAMPAIGNS

Digital marketing is a general term for any the effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.  (Reference: SearchCRM)

Video Use Explodes While Live Streaming Finds a Purpose. If you want to engage with millennials, video is a must-have marketing tactic; they prefer to find entertainment and education online over conventional channels like television. Snapchat, YouTube, (Rapport 24/7), gifs, Vine, and more are being consumed at a rapid rate. Streaming video takes this to the next level, and platforms like Periscope and Blab have put interactive live video into the hands of anyone with a smartphone. The next year will see video continue to shine and streaming move to the forefront of marketing, with innovative new campaigns that allow consumers to be the stars. (Forbes.com)(Rapport 24/7)

Mobile, Mobile, Mobile. Marketers who’ve been lazy about pursuing mobile are about to miss the train altogether; the number of people who do their browsing on devices passed desktop users a while ago. For retailers, mobile is basic; for others, it soon will be. At a minimum, this means a mobile-optimized and responsive website, and may include custom apps and mobile-targeted campaigns. The frontrunners have already moved on to other things; mobile can’t be put off for another year.  (Forbes.com)

Omnichannel Will be Retails Best Friend. Brands across the board will quickly learn that an integrated customer experience is essential—one that creates one smooth interaction, rather than multiple micro events. From addressing the causes behind abandoned shopping carts to creating an easy transition between online and bricks-and-mortar locations, omnichannel will improve the bottom line for both retailers and B2B.  (Forbes.com)

Data Will Be an Overarching Theme. It isn’t enough to think you should do it; feel good marketing is over. CEOs, CMOs, and every other influencer in the C-suite will look to marketers for data before, during, and after campaigns to validate return on their marketing investments. (Forbes.com)